2014 Top Ads and their music 12.31.14

Well,  here we are. The last day of 2014. Wow, this year flew by! I was checking out the top 10 advertisement campaigns of 2014 to see how diverse the music was throughout them all. 

Interestingly enough there were a few on this top 10 list that had no music. The ever famous "world's toughest job"- being a mom, and the "save the children" ad.

However, in the other 8 there was a myriad of music to love. From classical, to the Bee Jee's, to ukulele's. It's all there!

My personal favorite is Under Armour's ballet ad with Misty Copeland. Taking ballet to the level of intense sport was brilliant for the ad, but the music takes this campaign to a different level, in my opinion. It starts off with a soft piano solo, and grows to a triumphant ballad of electronic symphony as she twirls and twirls. 

The licensing world is full of surprises and we're excited to be part of it, we look forward to all the creative and interesting projects we'll be part of in 2015.

Here's the link if you'd like to check out the ads and stories behind them!

http://www.adweek.com/news-gallery/advertising-branding/10-best-ads-2014-161692 

-Jenna Despres, Account Executive @ PARMA Licensing

YouTube's Music Key 12.2.2014

This morning, I read an article about YouTube's new streaming service, Music Key. While this is still in the beta phase, it's making waves (Yes, pun intended!). Daniel Harvey, Experience Design Director at SapientNitro talks about the battle of physical sales vs. streaming:

 "Artist's have to get people to share rather than the one to one model..." 

So, it looks like that funny old saying "sharing is caring" is coming around the music industry. We're talking about 182 billion streams, done through sharing. We've heard it over and over, physical sales are decreasing and have become a novelty and not the way we're listening everyday. Something to think about!

Neil Dawson, SapientNitro's Chief Strategy Officer, also offers a few words on the idea that more frequent releases to the streaming world may be found more effective than a long wait for a full album to be released. Music lovers are inundated with new music everyday, so it takes effort to keep them interested, and to keep your music on their radar!

The industry is going to continue to change, and we're going to see more push for streaming as this trend continues. Time to embrace it!

Check out the full article here: http://www.thedrum.com/news/2014/11/27/youtube-music-key-will-put-google-firing-line-copyright

-Jenna Despres, Account Executive @ PARMA Licensing