Music, Advertising and Branding 1.15.2015

In today's world musicians are constantly seeking a new ways to make more money with their music. Well, we already know that physical sales are decreasing and streaming is consistently increased but have you thought about branding? Music branding is very common among advertisements. These opportunities are interesting as a chance to write for a specific company, or even have your original track purchased for their use! Crazy to think about that, huh? 

The best way to explain the value of Music Branding is talking about the way music effects people and advertising. Most importantly the emotional connection music creates for a brand. I'm not sure I could find one person who doesn't recognize the "ba da ba ba baaa" of McDonald's ads... brand recognition anyone? Sometimes we find the new ad has a favorite song which reminds me back to the days of "Days go by" by Dirty Vegas and their Mitsubishi Eclipse ad. 

A very well said quote from the Forbes article inspiring today's post...  

“Music brings value to a brand in three ways: identity, engagement, currency. Specifically, using music to establish an emotional connection with a brand, increases brand recognition, creates excitement and buzz beyond the brand’s core products or services, and can empower consumers, giving them valuable content to discover and share. Music creates the value that brands need to win the war for attention and develop a genuine connection with their consumers. When used correctly, music not only creates loyalty, but true advocacy." - Eric Sheinkop, President/CEO, Music Dealers and co-author of Hit Brands: How Music Builds Value for the World's Smartest Brands

This quote sums up exactly how important music is in the world of branding and advertising. I think this is a great thing for artists to start thinking of with their publishers as well as on their own. Get your name out there!  


If you'd like to check out the full article -- Why Music Plays A Big Role in Branding

Thanks for checking in!

Jenna Despres, Account Executive @ PARMA Licensing